As a situational influence, antecedent states include:

The answer is the purpose of the purchase.

Explanation:

A marketing company is a business record and leading standard proposal published by a customer to a merchant, showing varieties, sizes, and allowed charges for commodities or stints. It is employed to constrain the acquiring of commodities and militarizes from obvious suppliers. In extension, the consumer should forever acutely and explicitly state their requests to the agent so there is no trouble when the buying order is initiated.