Dole originally aimed the fruit bowls toward moms with small children but quickly adapted once it realized on-the-go professional women were responding to the product as well. in doing so, dole was reacting to one of the foundations of the advertising process, which is to

Which is to Identify the target audience.

Target audience refers to the group of people that certain advertisers or publications intended to reach.

By knowing the target audience, they could create marketing campaigns that would be appealing for that specific group alone maximize their result.