What type of targeting is strategy is boyle's strength & conditioning likely using?

The targeting strategy that Boyle's strength & conditioning likely using is concentrated marketing strategy. It is

A concentrated marketing strategy and is targeted to one specific market segment or audience. An examples is, a company might market a product specifically for teenage girls, or a retailer might market his business to residents in a specific town. It is also often geared for smaller groups of people, because they are designed to appeal to a specific segment.