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The overall cycle time in the buying process has been reduced due to:

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  1. Today, 00:48
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    The buying process which is also called sales process is the process consumers and business buyers go through when contemplating a purchase. The overall cycle time in the buying process has been reduced due to increased usage of information technology.

    Because of the information technology, social media, social marketing, online shopping consumers and business have better position in the overall sales process.
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