What caused all the flap about elensys? dissect the information and money flows. who pays whom for what? what information is being used and by whom? what is the business relationship between elensys, the pharmacies, and the pharmaceutical companies?

An article that was distributed in the Washington Post initially caused the fold. The article clarified that Giant Foods was joining forces with a Prescription Drug Marketing organization to send its patient's customized advertising data - some of which was paid for by pharmaceutical makers. It kept on saying that Giant was sharing patient data that enabled the organization to address patients that had not refilled their solutions, and went ahead to address whether this was an infringement of patient security