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24 May, 20:32

The purpose of test marketing is to:select one:a. assess how well various aspects of the marketing mix fit together.

b. eliminate ideas that are inconsistent with an organization's new-product strategy.

c. evaluate a new-product idea before any prototype is created.

d. shorten the development process of a product and reduce costs.

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  1. 24 May, 21:25
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    A assess how well various aspects of the marketing mix fit together. Am not really sure of the answer
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