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11 December, 03:32

Amy focuses on cultivating relationships in her communication efforts, hoping that the one-on-one interaction will provide revenue for her company. amy engages in

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  1. 11 December, 06:41
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    Personal selling

    Personal selling is where businesses use people (the "sales force") to sell the product after meeting face-to-face with the customer. The sellers promote the product through their attitude, appearance and specialist product knowledge. They aim to inform and encourage the customer to buy, or at least trial the product.
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