Mountain dew is a unique beverage that faces no direct competition as a carbonated, uniquely flavored, highly caffeinated beverage. with respect to its competition, it seeks to compete against the market leader-coke. in ad lab 8-a, trout and ries suggest that out of every 100 companies, one should play defense, two should play offense, three should flank and 94 should be guerrillas. defense involves fending off challenges to market share dominance, offense, involves direct attacks on the market leader, and flanking involves capitalizing on a segment no one is paying attention to. in light of these definitions, the ads for mountain dew suggest it is
Answers (1)
Know the Answer?
Not Sure About the Answer?
Find an answer to your question ✅ “Mountain dew is a unique beverage that faces no direct competition as a carbonated, uniquely flavored, highly caffeinated beverage. with ...” in 📘 Business if you're in doubt about the correctness of the answers or there's no answer, then try to use the smart search and find answers to the similar questions.
Search for Other Answers
You Might be Interested in
Helen, age 17. wanted to buy a Harley-Davidson "Sportster" motorcycle. She did not have the funds to pay cash butpersuaded the dealer to sell the cycle to her on credit.
Answers (1)
If a developing country wishes to attract mass tourism it must:
Answers (1)
What economic concept do political candidates ignore?
Answers (1)
A specific territory or zone that has laws and regulations different from the rest of the country is called a (n) A. work zone. B. border zone. C. tax-free zone. D. economic zone.
Answers (2)
Investors expect the market rate of return this year to be 11.50%. The expected rate of return on a stock with a beta of 0.8 is currently 9.20%. If the market return this year turns out to be 8.
Answers (1)
New Questions in Business
Rent controls force landlords to price apartments below the equilibrium price level. An immediate effect is a shortage (excess demand) of apartments, because the quantity of apartments demanded is greater than the quantity supplied at the regulated
Answers (1)
Suppose that a worker in Freedonia can produce either 6 units of corn or 2 units of wheat per year, and a worker in Sylvania can produce ei ther 2 units of corn or 6 units of wheat per year. Each nation has 10 workers.
Answers (1)
How can business taxes positively affect an economy? A If taxes are low, more businesses can be created. B If taxes are low, then businesses will give more of their earnings away.
Answers (1)
Assume Joe Harry sells his 25% interest in Joe's S Corp., Inc. to Tyrone on January 29. Using the daily allocation method, how much income does Joe Harry report if Joe's S Corp., Inc.
Answers (1)
Whirlwind Financial Corporation sends its executives to a resort in Mexico-at taxpayer's expense-to consider using the firm's cash to buy back its stock and thereby prop up the value. Many of its competitors are doing the same thing.
Answers (1)