When a company designs a promotion or event near a major sporting event to capitalize on the attendees to the event without being an official sponsor, it is:?

When a company designs a promotion or event near a major sporting event to capitalize on the attendees to the event without being an official sponsor, it is called distractive advertisement. Distractive from the word itself aims to divert people's attention from the major event to the business you are planting near the event. This is a good way to attract a number of customers heeding to the event.