Using a single marketing plan to reach as many consumers as possible is

a. market share

b. mass marketing

c. market segmentation

d. niche marketing

Question

Business

Mcmillan

29 June, 02:59

Using a single marketing plan to reach as many consumers as possible is

a. market share

b. mass marketing

c. market segmentation

d. niche marketing

+4

Answers (1)

Know the Answer?

Selina Finley · Answer 1

The answer is mass marketing. The use of "mass" implies a large body which definitely fits with the notion of reaching "as many consumers as possible."

Market share and market segmentation are not marketing plans.

Niche marketing would not fit; niche refers to something specific.

Using a single marketing plan to reach as many consumers as possible isa. market shareb. mass marketingc. market segmentationd. niche marketing

Using a single marketing plan to reach as many consumers as possible is

a. market share

b. mass marketing

c. market segmentation

d. niche marketing