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21 November, 17:44

When discussing the marketing planning process, stp stands for?

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  1. 21 November, 21:17
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    When discussing the marketing planning process, STP stands for segmentation, targeting and positioning that firms use to identify and evaluate opportunities for increasing sales and profits. In addition,

    • Market segmentation includes aggregating prospective buyers into groups or segments that have mutual needs and will respond similarly to a marketing action.

    • Targeting is the procedure of assessment the appeal of various segments and then determining which to pursue as a market.

    • Market positioning includes the process of importing the marketing mix variables so that the target customers have a clear, characteristic, desirable sympathetic of what product does or signifies in a contrast with opposing products.
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