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31 December, 06:51

The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is

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  1. 31 December, 10:39
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    The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is cluster analysis.

    The task of grouping a set of objects is clustering. Market segmentation is a marketing term, in which complete market setup is divided in to segments with consumers of similar demand.
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