Which market segment should a no-frills hotel target?

1) backpackers

2) business travelers

3) families

4) leisure travelers

What would be the approximate value of the coefficient of correlation between advertising and sales where a company advertises aggressively as an alternative to temporaryworker layoffs and cuts off advertising when incoming jobs are on backorder? a.

During the current year, South Corporation had 16.0 million shares of common stock outstanding. Four thousand 15% convertible bonds, each with $1000 face value, were issued at face amount at the beginning of the year. South reported net income of $4.

A pluralistic organization is best defined as an organization that:

Rensselaer Water Company contracted with the city of Rensselaer to provide water to the city for use in homes, public buildings, industry, and fire hydrants. During the term of the contract, a building caught fire.

After defining the problem and developing the research plan, the next step in the five-step marketing research approach is to Group of answer choices identify the constraints on the process. plan the research budget.

In which of the following circumstances are competitive pressures associated with the bargaining power of buyers relatively moderate-to-weak? The supply of soccer balls increases during the World Cup season.

Amanda, a business analyst, presents false research findings to her manager to prove that the desired results have been achieved and to get appreciation for her work. Which level of moral development is illustrated in the given scenario? a.

Fun, Incorporated, a major gaming software company, is experiencing conflict between theyoung Internet-savvy employees who design the games and the older, less computer-literate executives who run the company.

Which of the following is not a valid FICO credit score? A. 575 B. 775 C. 875 D. 675

Which of the following is an example of the operations concerns of a business plan? A. Working out a pricing scheme B. Contacting potential investors C. Deciding who will do what and when D. Thinking out your mission statement