Of the four categories of segmentation variables, which is most important to raleigh's segmentation strategy, and why?

The one that is most vital to Raleigh's division system is behavioristic factors. Behavioristic factors incorporate volume use, end utilizes, advantage desires, mark steadfastness, and value affectability. With an item like a bike things like how frequently will it be utilized, what will it be utilized for, the advantages of utilizing a Raleigh contrasted with an alternate brand, dependability to the brand Raleigh since it has been around for so long and to wrap things up value affectability since purchasers would prefer not to pay more for a thing in the event that it won't profit them more.