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20 September, 21:24

Brands that have developed loyal customers have a higher price elasticity of demand.

a. True

b. False

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Answers (1)
  1. 21 September, 00:06
    0
    The correct answer is false. It is because the brands associated to loyal customers are likely to have an elasticity that is lower than the demand by which the demand will likely to decrease in a slower phase as the price increases.
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