Nathan has created a chart depicting changes in the eating habits of various members of an average American family. Based on this chart, he has created a report forecasting a change in demand for fast-food products. He has also made suggestions regarding the ideal prices at which customers are likely to buy the most food products. What role is Nathan performing at his company?

Nathan is performing the role of sales manager. By creating charts that show changes in eating habits and figuring out the new demand for fast food products, Nathan has done his job as a manager. Projecting changes and figuring out when demand will be the highest is a good way to maximize your profits. Nathan knows when they will have the highest demand and uses that knowledge to find the right prices to insure his business receives the best profits.