To determine the public's knowledge of a product, a marketer asks consumers to name five breakfast cereals. cheerios is the cereal most often listed first, so it is considered to show

Question

Business

Elisa Bond

17 May, 02:09

To determine the public's knowledge of a product, a marketer asks consumers to name five breakfast cereals. cheerios is the cereal most often listed first, so it is considered to show

+4

Answers (1)

Know the Answer?

Brian Kane · Answer 1

Top-of-the-mind awareness.

Top-of-mind awareness refers to a brand or specific product being first in customers' minds when thinking of a particular industry or category. At the market level, top-of-mind awareness is more often defined as the most remembered or most recalled brand names. In a survey of nearly 200 senior marketing managers, 50% responded that they found the top-of-mind metric very useful.