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17 May, 02:09

To determine the public's knowledge of a product, a marketer asks consumers to name five breakfast cereals. cheerios is the cereal most often listed first, so it is considered to show

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  1. 17 May, 02:33
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    Top-of-the-mind awareness.

    Top-of-mind awareness refers to a brand or specific product being first in customers' minds when thinking of a particular industry or category. At the market level, top-of-mind awareness is more often defined as the most remembered or most recalled brand names. In a survey of nearly 200 senior marketing managers, 50% responded that they found the top-of-mind metric very useful.
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