Case solutions under armour's strategy in 2016-how big a factor can the company become in the $250 billion global market for sports apparel and footwear?

Very big as the merchandise is worn almost by all athletes both professional or recreational. Under Armour has grown its brand within the last 15 years, especially with the every day athlete. I believe the shirts and shoes are the number one item for under armour as I myself also own a pair.