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14 May, 04:00

A producer of camping gear such as tents, sleeping bags, and camp stoves has identified its target market as outdoor adventurers or enthusiasts. which type of variable does this reflect in segmenting the market?

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  1. 14 May, 06:25
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    The correct answer is psychographics. This is defined as a qualitative methodology by which it describes the consumers in regards with psychological attributes. This has been applied in the study of values, interest, personality, and even interest.
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