Imagine that you work at a store which sells components and you have been made the facilitator of a group whose long term goal is to increase overall sales of the store. What would you do?

In order to increase the overall sales of the store, I would boost the store's marketing efforts. This includes investing in digital marketing such as on social media and search engines. I would also review the store's pricing strategies. Lowering the prices would increase revenues to make up for lower margins.