The true focus in marketing activities is:

a. product / service attributes.

b. generate profits.

c. overall marketing mix.

d. customers.

Pretzelmania, Inc., issues 7%, 10-year bonds with a face amount of $70,000 for $70,000 on January 1, 2018. The market interest rate for bonds of similar risk and maturity is 7%. Interest is paid semiannually on June 30 and December 31. 1. & 2.

The primary strength of pepsi is the manufacture, distribution, and promotion of carbonated beverages. these describe which factor of a pepsi consumers' immediate environment?

Suppose researchers at the University of Wisconsin discover a new vitamin that increases the milk production of dairy cows. If the demand for milk is relatively inelastic, the discovery will a. raise both price and total revenues. b.

When a policy succeeds in giving buyers and sellers in a market an incentive to take into account the external effects of their actions, the policy is said to a. equalize private value and private cost. b. equalize private cost and external cost. c.

Does the firm need to alter its choices of C and L to decrease cost? A. Yes, they need to increase Upper Lincrease L which would cause MP Subscript Upper LMPL to decreasedecrease and MP Subscript Upper CMPC to increaseincrease. B.

Provide realistic examples of each of the risk response strategies for both negative and positive risks

Charlie budgets a portion of his income for attending ball games and movies. Assuming he is utility maximizing, what would happen to his consumption of movies if the ticket price fell, everything else being equal?

Are normally triggered by ups and downs in the economy, higher or lower inflation rates, higher or lower interest rates, or important new strategic alliances.

he Miller Company recognized $123,000 of service revenue earned on account during Year 2. There was no beginning balance in the accounts receivable and allowance accounts. During Year 2, Miller collected $82,000 of cash from accounts receivable.

On January 1, 2014, Corporation A purchases bonds in Corporation B. The bonds have a par value of $50,000 and a stated interest rate of 6%, with annual interest payments on December 31 and a maturity date of December 31, 2023.