Why might a business desire fewer customers over more customers? shouldnt the focus of marketing be to acquire as many customers as possible?

1. most businesses that desire fewer customer probably fall between these categories:

- Those who do not have enough resource/employee to maintain the cutomers

- Those who sell rare collectibles

2. It really depended on the type of business. If the business focus on obtaining high-end/wealthy customers and maintain highest quality of service, they may prefer lower amount of customers