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7 May, 10:27

When the swiss watchmaker tag heuer raised the average price of its watches from $250 to $1,000, its sales volume jumped sevenfold. the likely cause of this volume increase is?

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  1. 7 May, 10:35
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    Prestige pricing makes items seem more exclusive and desirable. There may be many watches available at lower prices, so higher prices add an element of pride when owning a certain brand.
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