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21 February, 07:09

The x games promotes its product to consumers who exhibit an extreme sport lifestyle. this is an example of:

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  1. 21 February, 08:12
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    When they promotes their product in this way it is an example of "market segmentation." Market segmentation means to divide potential customers into groups (or segments) based on certain specific characteristics that these consumers share - especially characteristics that indicate these consumers might respond similarly to the same marketing choice (for example, exhibiting an extreme sport lifestyle).
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