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14 August, 08:08

Suppose the digby company expands to other markets with good designs, high awareness and easy accessibility, what strategy would they be implementing?

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  1. 14 August, 10:00
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    The Digby company would be implementing the broad differentiation strategy based on the information on the question above. This strategy is done by a company by making its product pretty much different than its competitors. Every expanding activity of The Digby Company has shown this characteristic. Thus, this strategy is the most suitable answer.
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