a. converts mass media advertising into direct marketing.
b. is considered a human resources function.
c. supports promotional efforts by generating free media attention.
d. should not be considered as part of the marketing area.
e. accounts for a greater increase in marketing spending.
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Home » Business » Unlike advertising, public relations select one: a. converts mass media advertising into direct marketing. b. is considered a human resources function. c. supports promotional efforts by generating free media attention. d.