Budweiser may choose to segment its market based on heavy, moderate, and light drinkers of its alcoholic beverages. this is an example of market segmentation based on

When Budweiser chooses to segment its market based on heavy, moderate, and light drinkers of its alcoholic beverages they are doing this by segmenting them by behavioristic variables. In doing so, they are looking for user status and user rate of their beverages.