Over a recent three-year period, the once admired company johnson & johnson experienced 24 product recalls of defective products. when company executives learned that yet another product, motrin, was defective and needed to be recalled, they:

They buyback defective Motrin pills from the stores, but told the store to not reveal anything about potential recall.

Recalling a product will damage public trust on the product which will devalue company's worth in the stock market. So, the CEO of jhonson and jhonson at the time decided to make an effort to the problem went away without attrcacting mass' attention.