What sort of segmentation is a health club owner using when she markets her facility as a center for weight loss to some potential consumers, a place to socialize and meet like-minded people to other potential consumers, and a place for the whole family to enjoy exercise to other potential customers?

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Business

Nora Stephens

20 September, 21:38

What sort of segmentation is a health club owner using when she markets her facility as a center for weight loss to some potential consumers, a place to socialize and meet like-minded people to other potential consumers, and a place for the whole family to enjoy exercise to other potential customers?

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Trey Ortiz · Answer 1

For his target segmentation, he is using psychographics or the process of looking at the psychological consumer behavior and how they move about. He is using their behavior to target which group will most likely fit into his health club.