Sautéed, a restaurant in california, specializes in sautéed food. the restaurant holds a highly popular bash, featuring well-known djs, on the last saturday night of every month. the restaurant offers event-passes to frequent customers (who must have been billed at least $3,000 during the current month) for free. a limited number of passes are available to other customers at a high price one day prior to the event. which principle of influence is the restaurant using?

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Business

Annabel Clayton

4 January, 00:48

Sautéed, a restaurant in california, specializes in sautéed food. the restaurant holds a highly popular bash, featuring well-known djs, on the last saturday night of every month. the restaurant offers event-passes to frequent customers (who must have been billed at least $3,000 during the current month) for free. a limited number of passes are available to other customers at a high price one day prior to the event. which principle of influence is the restaurant using?

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Noah Lam · Answer 1

Six key principles of influence according to Dr. Robert Cialdini are 1) reciprocity 2) commitment and consistency 3) social proof 4) authority 5) liking and 6) scarcity. He proposed a seventh principle he called unity principle "the more we identify ourselves with others, the more we are influenced by these others."

Of the above-mentioned principles, Sauteed uses the no. 1 - reciprocity. Reciprocity is returning a favor or g iving back to others the form of a behavior, gift, or service that they have received first. In our example, Sauteed restaurant offers event passes to frequent customers (billed $3,000 during the current month). Sauteed believe that in doing so, there will be surprising difference to their business - like clients may recommend them or visit their place more often or more tips.