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28 October, 09:45

Zipcar is an example of what type of market orientation

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  1. 28 October, 12:54
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    The answer to this question is: Value-Based Marketing

    Value-Based Marketing is a form of marketing that aimed to obtain customers based on the value that they held.

    Zipcar is a company that provides cheap alternative cars for rentals that is billable by hours. This company target the customers that target customers that tend to be really strict about their spending.
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