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25 May, 12:29

The manager of the golden orange drink company states that he is very concerned with the continuing decline in sales of the company's major product, a concentrated orange drink. the manager has asked for your assistance in identifying the reasons for the sales decline. the most appropriate way to begin would be with:

a. a case analysis.

b. an experiment in which price is systematically varied.

c. descriptive research.

d. a controlled market test.

e. exploratory research.

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Answers (1)
  1. 25 May, 13:53
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    A controlled study should be undertaken.
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