What did ray kroc do when he franchised mcdonald's that set the bar for future franchise operations? he sold franchises in competing territories to encourage franchise owners to compete and come up with new innovations for the company. he licensed the mcdonald's name to a wide variety of products such as hats and shirts. he provided training and support to franchisees to ensure that quality would be consistent in every mcdonald's restaurant. he improved the quality of hamburgers and customer service?
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