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Today, 10:42

True or false? the major advantage of a mass market strategy is recognizing people's differences in shopping patterns.

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  1. Today, 13:15
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    The answer is false.

    It is not the major advantage of a mass market strategy that recognizing people's differences in shopping pattern, instead of advantage it is in the limitations of mass marketing strategy.

    A market strategy in which a firm have the authority to ignore the market segment differences and with this a firm can also appeal with one strategy or offer to the whole market, is known as mass marketing strategy.
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