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30 September, 22:48

Josh is walking to ben hill griffin stadium on gameday when a coca-cola representative offers him and his friends free cans of their new and improved cherry coke. what element of the promotional mix is coca-cola using?

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  1. 1 October, 02:35
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    The element of the promotional mix that coca-cola is using in this scenario is known as sales promotion. As coca-cola is paying for this inadvertently via their cost of goods accounts.
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