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27 November, 17:36

For most firms, the failure rate of new products will be

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  1. 27 November, 18:45
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    The failure rate of new products for most firms is more than 50%. Some of the reasons why a new product fails are: overestimation of market size, problems in product designs, product is not well-advertised or priced, there is poor marketing research, and cost of product development.
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