Palmetto regional hospital has designed an upcoming research project for determining the best methods for improving patient care. the next step the organization must take in the marketing research process is

The next step the organization must take in the marketing research process is "Collecting data".

The Marketing research process refers to an arrangement of five stages which characterizes the errands to be expert in directing an advertising research study. These incorporate issue definition, building up a way to deal with issue, look into plan detailing, field work, information planning and investigation, and generating report and introduction.