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6 May, 15:17

A shoe manufacturer pays part of the media bill when a local shoe store features the manufacturer's brand in its advertising. what type of advertising is this?

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  1. 6 May, 18:02
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    This type of advertising is called co-op or cooperative advertising wherein the ads of the retailers include the mention of manufacturers. In return, the manufacturers pay the retailers all or some parts of the advertisement cost. Cooperative advertising is an effective means for both manufacturers and retailers to reach their target markets.
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