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1 June, 09:10

Companies competing with a blue ocean strategy can create an advantage because:

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  1. 1 June, 10:38
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    The answer is, "because they are able to define and set the rules for the new industry or business segment where they are working".

    The blue ocean strategy refers to a theory related to a business that recommends organizations are in an ideal situation looking for approaches to increase "uncontested market space" than rivaling comparative organizations. The term is gotten from the book "Blue Ocean Strategy".
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