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17 July, 12:17

In the presence of shortages, why would a firm, such as a restaurant with people waiting for a table or a theater with people waiting for a ticket, not raise prices when doing so would seem to increase profits?

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  1. 17 July, 12:33
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    This might be seen by customers as trying to take advantage of them. In addition, this might lead to short-run profits, but the bad publicity this could lead to might lead to long-run losses that the company may not be able to recoup.
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