What factors do companies consider when deciding on possible global markets to enter?

The factors that are needed to be considered are the following;

- Social and cultural factors in which the language differences should be assessed in means of customs

- Political and legal factors such example is the attitude of the government in a specific place

- Economic factors where the product’s affordability and standard are being considered

- Capability of the company where the resources and the capabilities of the company are being assessed and audited