An ad for asian sensations newest product line of snack foods encourages its readers to "thai something new." the creatives who designed this ad intended its headline to be a (n) :

The creatives who designed this ad intended its headline to be an attention-getting device. It is defined as having to show an opening statement in which the speaker uses that is to be engaged to the attention of the audience are likely to be capture after the component of the introduction that the speaker has given.