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16 March, 04:59

Which of michael porter's four competitive strategies is autozone trying to follow? discuss?

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  1. 16 March, 08:47
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    Autozone is attempting to follow the "threat of substitutes" competitive strategy by Michael Porter. This means that they are focusing on those products that are potential substitutes of their own, meaning that these products could offer the same utility. The threat comes in when there is a genuine threat that these substitute products will be used in lieu of the target product. Autozone is attempting to create an atmosphere of innovation so that there will be no threat of substitute products.
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