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14 February, 08:03

Which type of global marketing strategy works best when consumers share the same desires, needs, and uses for a product across countries and cultures? multiple choice product invention communication adaptation promotion adaptation product extension promotion customization?

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  1. 14 February, 09:33
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    Product extension is a global marketing strategy that works best when consumers share the same desires, needs, and uses for a product across countries and cultures.

    They typically use a brand name that is familiar and launch a new product under a familiar brand to see their interest in the item. This could be a new flavor of a drink, color of hair dye, smaller package size, healthier ingredients and so on.
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