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21 March, 13:12

A formal way to ensure customer requirements are factored into the product and service development process is:

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  1. 21 March, 13:26
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    It is Quality Function Deployment or QFD. It is a structured approach to defining customer needs or requirements and translating them into specific plans to produce products to meet those needs. The "voice of the customer" is the term to describe these stated and unstated customer needs or requirements.
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