When establishing prices, it's important for a manager to understand that "good value" is not the same as?

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Business

Stanley Knapp

24 June, 11:37

When establishing prices, it's important for a manager to understand that "good value" is not the same as?

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Elian Burke · Answer 1

When establishing prices, it's important for a manager to understand that "good value" is not the same as low price. Customer value-based pricing it percept the buyers of what a product is worth as the key to pricing. Firms use captive-product pricing make up for the cheap prices of their main products.