When the federal trade commission determines that an ad is deceptive or unfair, it can: force the firm that ran the deceptive ad to get "advance clearance" on all future ad campaigns. require the advertiser to pay reimbursements to all consumers who believed the advertsing. require the advertiser to run cooperative advertising. convince the advertiser to sign a consent decree. place a federal representative in the deceptive firm's advertising department to oversee future ad campaigns?

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Business

Evan Graham

1 July, 12:33

When the federal trade commission determines that an ad is deceptive or unfair, it can: force the firm that ran the deceptive ad to get "advance clearance" on all future ad campaigns. require the advertiser to pay reimbursements to all consumers who believed the advertsing. require the advertiser to run cooperative advertising. convince the advertiser to sign a consent decree. place a federal representative in the deceptive firm's advertising department to oversee future ad campaigns?

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Rosalind · Answer 1

When the federal trade commission determines that an ad is deceptive or unfair, it can convince the advertiser to sign a consent decree. This decree will mean that the trade commission and advertiser have come to an agreement and that the advertiser will not be guilty. This agreement can signal that money may be exchanged or that the two parties have come with some type of deal. This decree keeps companies in check and makes sure they follow the law.