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5 November, 05:32

In the context of the rate of adoption, relative advantage is defined as the degree to which:

a. the benefits of using a product can be communicated to target customers.

b. a product is perceived as superior to existing substitutes.

c. a new product is consistent with existing values and product knowledge, past experiences, and current needs.

d. a product can be tried on a limited basis.

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Answers (1)
  1. 5 November, 07:57
    0
    I would have to say it is b

    let me know if I am wrong
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