The sale of a new brand of flavored water, taste funny, soared after it was used in many scenes in the latest blockbuster action movie. in the context of classical conditioning, it is likely that the sudden increase in sales is due to:

Classical conditioning, in psychology, is when you are self-conditioned by an active stimulus. This means that your perspective on a thing is influenced by how people respond to it. In this case, many people would watch a blockbuster action movie. Depending on how it was used, people will be curious and tend to think that that flavored water must be really delicious based on how the actor responded to it.