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Advertisers who want to advertise during award-winning television shows are looking to transfer the favorable impressions of the shows onto their products. this transference is called a

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    Yesterday, 17:03
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    Advertisers who want to advertise during award-winning television shows are looking to transfer the favorable impressions of the shows onto their products. This transference is called a positive qualitative media effect. According to this type of transference t he positive or negative influence the medium may contribute to the message.
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